Google Ads Management

Depending on the goals and stages of development of each business, we will have different sets of metrics to assess the effectiveness of Google Ads advertising services. Typically, businesses have two important goals: building brand awareness and attracting potential customers to the website (for purchasing, consulting, calling, etc.). Therefore, SEONGON can assess the effectiveness of Google Ads advertising based on two criteria: Traffic and Conversion Rate. Conversion is the behavior that creates customer value, such as the number of scrolls, the time spent on the page, clicks on other sections of the website, engagement with live chat, form submissions, hotline calls, etc. The conversion rate is the ratio of value-creating actions to the number of ad clicks. This ratio will vary by industry, company, product, and landing page. You can contact SEONGON’s experts for more in-depth guidance on the set of metrics that best suit your business.

The cost of CPC that a business needs to pay can vary depending on the industry and specific targeting. SEONGON can provide estimated bidding prices for each industry. However, to determine the exact advertising bid price, it is essential to conduct a test campaign over an average period of one month. This is because customer behavior and search queries can be quite complex, and there may be deviations from initial assessments. To optimize the CPC, we need real data. For example, SEONGON might set an initial test bid price at 1 USD per click. Then, based on the results (number of clicks, position in search results, click-through rate, etc.), we can refine and optimize to achieve the best cost-effective CPC.

In addition to Google Ads services, SEONGON also provides support and consulting to help businesses implement the mentioned items for more effective advertising.