Cibes Lift Vietnam is a premium home lift brand specializing in genuine imported elevators, distinguished by their Scandinavian design and adherence to Swedish and European quality standards.

In 2015, Cibes established its first office in Hanoi with the aim of introducing its screw-driven home lift line to the Vietnamese market. Leveraging strengths in technology, design, and safety, Cibes targets customers looking to enhance their living spaces with modern, luxurious elevator solutions suitable for townhouses, villas, and renovation projects.

Throughout its development in Vietnam, Cibes has identified the online environment as a crucial channel for building brand awareness, reaching customers with genuine needs, and supporting sustainable business growth.

Before partnering with SEONGON, Cibes had already implemented SEO strategies. However, results fell short of expectations due to the highly technical nature of the home elevator industry, the lengthy customer search journey, and intensifying competition on Google.

For a high-value product like a home elevator, customers rarely make a decision after a single interaction. They require extensive information regarding suitable elevator types, operating technology, installation costs, safety standards, construction requirements, warranty and maintenance services, and brand reputation.

This meant the Cibes website needed to do more than just achieve high rankings; it had to serve as a source of information that was sufficiently in-depth, trustworthy, and persuasive to support customers throughout their decision-making process.

Cibes set the following objectives for the SEO project:

• Develop a comprehensive keyword set to expand brand visibility on Google.
• Optimize website health metrics through SEO efforts.
• Secure Top 10 rankings for 70% of priority keywords.
• Increase organic traffic and drive higher actual conversions.

At the project’s outset, SEONGON identified several issues with the Cibes website that were directly impacting its SEO performance.

First, the existing content lacked consistent optimization. Some articles lacked depth, failed to clearly demonstrate expertise in the elevator industry, did not adequately meet user search intent, and were not fully optimized according to SEO standards.

Second, the website suffered from technical errors—such as 404 broken links—which disrupted the user experience and hindered search engine crawling capabilities.

Third, the website had previously been compromised by malware; this was a critical issue for a brand requiring a high level of trust in a sector involving high-value products like home elevators.

Fourth, although certain keyword groups held decent rankings, organic traffic growth was not commensurate. This indicated a need for a more systematic content expansion strategy rather than focusing solely on primary keywords.

For SEONGON, the challenge with Cibes was not merely about “pushing keywords to the top,” but rather restructuring the SEO foundation to enable sustainable growth in rankings, traffic, and conversion rates.