A comprehensive SEO strategy helps VNPT affirm its brand position and boost its competitive strength

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VNPT solidifies its brand position with a comprehensive SEO strategy for the telecommunications sector

As Vietnam’s leading telecommunications and technology corporation, VNPT required a comprehensive SEO strategy to safeguard its brand presence on Google, direct users to the correct official landing pages, and drive growth through organic search. SEONGON partnered with VNPT for over a year, conducting extensive keyword research, optimizing content to meet E-E-A-T standards, executing on-page and off-page optimizations, and managing the brand’s information across search environments.

VNPT – Vietnam's leading telecommunications and technology corporation

12-month implementation

Comprehensive SEO

PRIORITY KEYWORDS TOP 3

100%

All priority keywords achieved a Top 3 ranking after more than a year of implementation

100% TOP 3

BRAND KEYWORDS

100%

All brand keywords correctly map to the intended landing pages.

Đúng landing page

ORGANIC TRAFFIC

600%

Organic traffic grew sixfold.

Gấp 5 lần

Customer

VNPT is Vietnam’s leading telecommunications and technology corporation, boasting a service network that spans all 63 provinces and cities. Its products and services are distributed through numerous authorized agents; while this ensures extensive market coverage, it also presents challenges in managing brand-related search results on Google.

Aiming to reinforce its market leadership and enhance its competitive edge in search channels, VNPT selected SEONGON as its strategic partner for comprehensive SEO implementation. The initiative focuses on securing top rankings for priority keywords and ensuring that brand-related keywords direct users to the correct official landing pages.

Background

In the telecommunications industry, users typically seek information regarding plans, services, registration, support, and the brand itself before making a decision. However, because VNPT products are distributed through numerous authorized agents, many of these agents have independently implemented SEO strategies and secured top rankings for brand-related keywords. Consequently, users may fail to reach VNPT’s official website when searching on Google.

The challenge for SEONGON was to help VNPT strengthen its brand presence in search results, securing a top-3 ranking for 100% of priority keywords while ensuring that brand-related searches consistently lead users to the intended landing pages.

Challenge

The biggest challenge of the project was that VNPT could not direct users to the correct corresponding landing pages on its official website. The lack of optimized content for search queries made it difficult for customers to find their desired information directly on the VNPT website, thereby negatively impacting user experience, brand credibility, and the efficiency of attracting potential customers from Google.

The main challenges of the project included:

Numerous authorized agents independently executing SEO tactics and dominating top rankings for branded keywords.
Users facing a high risk of landing on websites that are not the official VNPT portal.
The website requiring comprehensive content optimization to accurately satisfy search intents.
Branded keywords needing to trigger the exact intended landing pages.
The project-wide keyword set needing to achieve high ranking performance.
The absolute necessity to control branded information across search engine environments.
Telecommunications industry content needing to ensure strict accuracy, credibility, and helpfulness.

Strategies & Solutions

1. Comprehensive Keyword Research by Product and Service

SEONGON executed a keyword research plan covering all of VNPT’s telecommunications products and services. The objective was not only to improve rankings but also to ensure the brand appears at the right time when customers search for information related to VNPT’s services.

This solution helps VNPT:

Fully cover keyword groups mapped to specific products and services.
Never miss visibility opportunities on Google.
Accurately target the customer segment with active, real needs.
Establish a foundation for a long-term, holistic SEO strategy.

2. Implementing Holistic SEO with a Strategic Keyword Approach

SEONGON developed an SEO strategy centered on rolling out informational keywords first to drive traffic and build domain authority with Google, followed by pushing highly competitive keyword groups to capture the search market share.

This solution helps VNPT:

Sustainably grow organic traffic.
Establish a broader brand presence across Google search results.
Build a robust website foundation before aggressively targeting competitive keyword groups.
Optimize advertising costs by maximizing performance from the Organic Search channel.

3. Developing 100% SEO-Standard Content Matched to E-E-A-T Guidelines

Given the technical nature of the telecommunications industry, content must be clear, precise, reliable, and highly expert. SEONGON built an SEO-standard content architecture adhering to E-E-A-T guidelines, prioritizing genuine user value over mechanical optimization for search engines.

This solution helps VNPT:

Enhance brand authority within the search environment.
Sustainably improve keyword rankings.
Increase user trust toward information published on the official website.
Support conversion rate optimization through high-quality content assets.

4. Comprehensive On-page and Off-page Optimization

SEONGON executed a holistic website optimization strategy to improve overall visibility on Google, encompassing On-page, Off-page, and elements supporting user experience. This synchronized optimization ensures the VNPT website effectively competes against agents, competitors, and informational directories on search result pages.

This solution helps VNPT:

Improve the website’s overall SEO infrastructure.

maximized visibility across top positions on Google.

Increase the likelihood of appearing in top positions on Google.
Navigate users to the correct, official landing pages.
Reinforce the brand’s competitive edge across the search channel.

5. Leveraging Brand Authority to Control Search Information

When PR or communication issues arise, a methodical SEO strategy enables VNPT to better control information on Google, push down negative content, and realign the brand image on search platforms.

This solution helps VNPT:

Protect brand reputation across digital channels.
Maintain positive, accurate information on Google.
Reinforce customer trust in the official website.
Mitigate risks associated with users encountering misleading or inappropriate information.

Result

After more than a year of accompanying the VNPT project, SEONGON has delivered impressive results with keyword ranking rates significantly exceeding commitments:

100% of critical keywords entered Top 3.
100% of branded keywords triggered the exact intended landing pages.
Organic Traffic increased sixfold.

The project’s success is not only demonstrated by data but also underscored by positive client recognition. This stands as clear proof of SEONGON’s core values: “Professional Integrity” and “Dedicated Execution.”