2025
EBOOK
What will you receive?
A Strategic Perspective on
ChatGPT Search
Gain a clear understanding of how ChatGPT is impacting search behavior, traffic, and brand visibility opportunities.
Real-world data from over 1,000 prompts in Vietnam.
Leverage in-depth analysis from SEONGON to help businesses identify opportunities and risks based on real data, not assumptions.
How ChatGPT selects and recommends brands
Master the core elements that enable your website to be recognized, cited, and prioritized for recommendations by AI.
Action-oriented approach to avoid falling behind
Immediately implement the necessary strategies to maintain your brand’s position in the era of AI-driven search.
Ebook Content
This is the first ebook of its kind in Vietnam released by SEONGON, designed to help businesses understand how ChatGPT is transforming search behavior, traffic patterns, and brand visibility opportunities.
Grounded in real-world data and expert analysis of thousands of prompts, the ebook outlines actionable steps businesses should implement immediately to boost their chances of being recommended by ChatGPT by 2026.
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Page
Content section
Analysis report
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Practical checklist
Main content of the reportNội dung chính của báo cáo
An overview of ChatGPT within the AI search trend
The impact of ChatGPT on marketing activities in Vietnam
Decoding how ChatGPT selects and suggests brands
Analysis of real-world research data from SEONGON
- Finance – Banking
- Tourism
- Architecture – Interior Design – Construction Materials
- Retail – Consumer Goods
4 pillars to boost brand presence on ChatGPT
Industry-specific optimization strategies
About the Author
Nguyen Van Phuc
Director of SEO & GEO
- With nearly a decade of experience researching, understanding, and driving growth through search marketing, Phuc believes that “sustainable SEO does not begin with optimizing for algorithms, but rather with building a website foundation that is robust, sound, and valuable enough to earn the trust of Google, AI, and users alike.”
- He holds a Master’s degree in Marketing and possesses over 10 years of experience researching and implementing SEO across diverse sectors, including Technology, Healthcare & Pharmaceuticals, Architecture & Construction, and Household Goods.
- Has executed over 50 SEO projects for major enterprises and corporations, such as Bobby, KiotViet, VNPT, Viettel, Sakuko, Nutricare, Gentis, Shopdunk, Vietnam Airlines, and Mobifone.
- Co-author of “S.E.O.NGON – Hiểu đúng, Làm đúng” (S.E.O.NGON – Understand Right, Do Right), a book commemorating SEONGON’s 10th anniversary.
- Co-instructor for the Comprehensive SEO (PPP) course at SEONGON.
- Instructor for the Google Analytics 4 course, covering configuration, setup, conversion tracking, and report generation via Data Studio.
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Discover proven strategies to grow your brand, increase traffic, and lead in the era of AI-driven search.
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