Report on the impact of Google AI Overview on 3,000 Vietnamese business websites

What will you receive?

A comprehensive overview of Google AI Overviews

Gain a clear understanding of how Google AI Overviews are transforming search behavior and information consumption, as well as their direct impact on business websites.

Real-world data from 3,000 Vietnamese business websites

Access in-depth analysis based on data from 3,000 websites and over 1.6 million keywords, helping businesses clearly visualize the impact of AIO through real-world metrics.

Insights into changes in traffic, CTR, and search behavior

Receive specific recommendations to help your business adjust its SEO strategy, optimize content, and increase the chances of being cited in Google AI Overviews.

Adaptation Strategies in the Era of AI Search

Receive specific recommendations to help your business adjust its SEO strategy, optimize content, and increase the chances of being cited in Google AI Overviews.

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Báo cáo tác động của Google AI Overviews đến 3.000 website doanh nghiệp Việt Nam

Ebook Content

This report from the AI Center at SEONGON helps businesses understand how Google AI Overviews are impacting SEO performance, traffic, and website visibility on search engine results pages.

Based on research data from 3,000 Vietnamese business websites and over 1.6 million keywords, the report analyzes key changes in traffic, CTR, and search behavior, as well as opportunities for appearing in AI Overviews.

Page

The website being analyzed

Research keywords

Strategic recommendations

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Main content of the report

An overview of Google AI Overviews and the shift in search behavior in the AI search era.

Large-scale data analysis of 3,000 Vietnamese business websites and over 1.6 million keywords.

The current impact of AIO on traffic, CTR, search rankings, and the zero-click search trend.

Comparing the impact of AIO on B2B and B2C websites in the Vietnamese market.

SEO insights and forecasts for the era of increasing AI integration into the Google Search experience.

Adaptation strategies and recommendations for businesses to optimize their websites in response to the impact of AI Overviews.

About the Author

Nguyen Van Phuc

Director of SEO & GEO

With nearly a decade of experience researching, understanding, and driving growth through search marketing, Phuc believes that “sustainable SEO does not begin with optimizing for algorithms, but rather with building a website foundation that is robust, sound, and valuable enough to earn the trust of Google, AI, and users alike.”
He holds a Master’s degree in Marketing and possesses over 10 years of experience researching and implementing SEO across diverse sectors, including Technology, Healthcare & Pharmaceuticals, Architecture & Construction, and Household Goods.
Has executed over 50 SEO projects for major enterprises and corporations, such as Bobby, KiotViet, VNPT, Viettel, Sakuko, Nutricare, Gentis, Shopdunk, Vietnam Airlines, and Mobifone.
Co-author of “S.E.O.NGON – Hiểu đúng, Làm đúng” (S.E.O.NGON – Understand Right, Do Right), a book commemorating SEONGON’s 10th anniversary.
Co-instructor for the Comprehensive SEO (PPP) course at SEONGON.
Instructor for the Google Analytics 4 course, covering configuration, setup, conversion tracking, and report generation via Data Studio.

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