Ebook GEO Winning in AI search era

What will you receive?

An Overview of Ads in AI Search

Gain a clear understanding of how ChatGPT, Gemini, Perplexity, and Google AI Overviews are transforming user behaviors regarding search, comparison, and decision-making in this new era.

Data & insights from Semrush

Access key data on traffic, user behavior, and the shift from traditional search to AI-driven interactions.

AI mechanism for selecting and citing information

Understand how AI aggregates, evaluates, and selects information sources to generate answers, thereby grasping why certain brands are mentioned while others are not.

GEO Implementation Roadmap for Businesses

Gain practical guidance on getting started with GEO optimization—from measuring brand presence and standardizing content to increasing the likelihood of being cited and recommended by AI.

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Ebook Content

The “GEO Solution – Winning in the AI Search Era” ebook is based on the “MarketTalk 08” webinar co-hosted by SEONGON and Semrush. It aims to help Vietnamese businesses gain a proper understanding of AI search and take timely action in response to its evolution.

As users increasingly shift from simple “searching” to “asking questions” of AI, brands can no longer compete solely for top Google rankings. Businesses must now also compete to ensure AI correctly understands, mentions, cites, and recommends them throughout the customer’s decision-making journey.

AI Search data from Semrush

Research-backed multidisciplinary prompts

Insights from SEONGON & Semrush experts

Optimal roadmap for businesses

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Main content of the report

The landscape of AI search and shifts in user behavior regarding searching, comparing, verifying, and decision-making.

Market data from Semrush: AI is emerging as a new source of traffic distribution while reshaping how users access information.

The impact of AI search on the entire marketing funnel: from awareness and consideration to conversion and brand selection.

How businesses measure brand presence on ChatGPT, Google AI Overviews, and other AI search platforms.

The mechanism by which AI aggregates, selects, and cites information, and the factors influencing the likelihood of a brand being recommended.

A practical GEO implementation roadmap for Vietnamese businesses: from SEO foundations, data, and content to measuring Brand Mention Share.

About the Author

Nguyen Van Phuc

Director of SEO & GEO

With nearly a decade of experience researching, understanding, and driving growth through search marketing, Phuc believes that “sustainable SEO does not begin with optimizing for algorithms, but rather with building a website foundation that is robust, sound, and valuable enough to earn the trust of Google, AI, and users alike.”
He holds a Master’s degree in Marketing and possesses over 10 years of experience researching and implementing SEO across diverse sectors, including Technology, Healthcare & Pharmaceuticals, Architecture & Construction, and Household Goods.
Has executed over 50 SEO projects for major enterprises and corporations, such as Bobby, KiotViet, VNPT, Viettel, Sakuko, Nutricare, Gentis, Shopdunk, Vietnam Airlines, and Mobifone.
Co-author of “S.E.O.NGON – Hiểu đúng, Làm đúng” (S.E.O.NGON – Understand Right, Do Right), a book commemorating SEONGON’s 10th anniversary.
Co-instructor for the Comprehensive SEO (PPP) course at SEONGON.
Instructor for the Google Analytics 4 course, covering configuration, setup, conversion tracking, and report generation via Data Studio.

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