Lead Generation Ebook Customer Growth with Google Ads & Zalo OA

What will you receive?

Optimizing the journey from click to lead

Understand why many Google Ads campaigns generate clicks and leads but fail to produce actual conversions, while also identifying common points of failure in the customer funnel.

How to integrate Google Ads with Zalo OA

Knowing how to guide users from Google ads to a Zalo OA conversation helps businesses shorten the consultation journey and increase conversion opportunities.

Advertising & Content Optimization Framework

Gain access to practical, field-tested methods, such as selecting campaigns based on funnel stages, optimizing targeting, and refining ad content using the RICO and ABCD frameworks.

Lead nurturing solution on Zalo

Understand how to turn your Zalo OA into a long-term marketing asset: managing leads, nurturing customers, remarketing, increasing repeat visits, and optimizing customer lifetime value.

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Ebook Lead Up Tăng trưởng khách hàng với Google Ads & Zalo OA

Ebook Content

The “Lead Up – Customer Growth with Google Ads & Zalo OA” ebook was developed based on the MarketTalk 05 webinar—co-organized by SEONGON and eTelecom—to help businesses tackle the challenges of generating high-quality leads and optimizing the customer journey from advertisement to conversation.

Amid rising advertising costs, many businesses struggle not only with lead generation but also with converting leads into actual customers. Potential customers may click on ads, visit landing pages, and express interest, only to drop off due to a disjointed consultation process, slow response times, or unoptimized conversion touchpoints.

This ebook helps businesses review their entire system—from Google Ads to Zalo OA—enabling them to attract the right audience, guide customers into suitable conversation channels, manage leads more effectively, and nurture prospects to drive sustainable conversions.

Optimizing the journey from click to chat

How to use Zalo OA for lead management and nurturing

System setup recommendations

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Main content of the report

The landscape of AI search and how AI Overviews and AI Mode are transforming user behaviors regarding searching, information consumption, and decision-making.

The impact of AI Search on Google Ads: from ad placement, competitive dynamics, and the query journey to how users interact with ads.

Advertising mechanisms may appear in AI Overviews and AI Mode, alongside changes that businesses need to monitor in the near future.

Opportunities and challenges for performance marketers as AI transforms how advertising campaigns are planned, optimized, and measured.

Key elements businesses need to prepare: data, tracking, creatives, landing pages, ad content, account structure, and a journey-based optimization mindset.

Actionable guidance for Vietnamese businesses to avoid falling behind as advertising within AIO and AI modes officially takes off.

About the Author

Nguyen Van Phuc

Director of SEO & GEO

With nearly a decade of experience researching, understanding, and driving growth through search marketing, Phuc believes that “sustainable SEO does not begin with optimizing for algorithms, but rather with building a website foundation that is robust, sound, and valuable enough to earn the trust of Google, AI, and users alike.”
He holds a Master’s degree in Marketing and possesses over 10 years of experience researching and implementing SEO across diverse sectors, including Technology, Healthcare & Pharmaceuticals, Architecture & Construction, and Household Goods.
Has executed over 50 SEO projects for major enterprises and corporations, such as Bobby, KiotViet, VNPT, Viettel, Sakuko, Nutricare, Gentis, Shopdunk, Vietnam Airlines, and Mobifone.
Co-author of “S.E.O.NGON – Hiểu đúng, Làm đúng” (S.E.O.NGON – Understand Right, Do Right), a book commemorating SEONGON’s 10th anniversary.
Co-instructor for the Comprehensive SEO (PPP) course at SEONGON.
Instructor for the Google Analytics 4 course, covering configuration, setup, conversion tracking, and report generation via Data Studio.

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