MASTER GOOGLE ADS

Google Ads Fundamentals: Understanding and Execution
– Introduction to the Google Ads ecosystem
– Overview of Google ad formats
– Decoding the “Google Ads Marketing Funnel”
– The 3 core pillars of Google Ads – The TCB Model
– Expert-standard account structure
– Prerequisites for launching Google Ads
Google Ads 2.0: Mastering AI Overviews & AI Mode in the AI ​​Era
– Overview of AIO & AIM
– How ads appear in AIO and AIM
– What advertisers need to prepare

– Search Network

– Operating mechanism: Core theory of ad rank

– 3 core Search advertising platforms – TCB model

– Targeting: Keywords + Negative keywords

Practical exercise: Researching and setting up a complete keyword set

– Content: Ad copy + Ad extensions

– Bid Strategy

Practice

• Practice writing ad copy according to SEONGON’s best practices
• Practice creating key ad extensions

– Search Ads optimization mindset

– Advanced Search Ads

– Search updates

Practical campaign setup: Directly in the Ads Manager / Indirectly via Editor

– Introduction to PMax’s Cross-Network capabilities

– The 3 core foundations of Performance Max advertising – The SCB Model

– Signals:

• Introduction to the “Narrow → Broad” targeting rule to ensure the algorithm learns the right audience.
• Providing input signals that closely match potential customers so the AI ​​expands in the right direction.

– Content: Ad creatives + Asset groups (extensions)

– Bid Strategy

– PMax optimization mindset

– PMax updates: A course equipping you with the latest trends and changes in Performance Max advertising.

Practical Exercises

• Hands-on setup of Performance Max campaigns optimized for machine learning
• Optimizing Performance Max campaign performance based on key metrics

– Introduction to Demand Gen’s Cross-Network capabilities

– The 3 core Demand Gen advertising platforms – The TCB model

– Targeting:

• Introduction to the “Narrow → Broad” targeting rule to help the algorithm accurately learn the customer base.
• Audience data as the focal point.

– Content: Ad formats

– Bid Strategy

– Demand Gen optimization mindset

– Demand Gen updates

Practical Application

• Hands-on setup of a multi-touchpoint Demand Gen campaign
• Optimizing Demand Gen campaign performance based on key metrics

Measurement – ​​Tracking & Conversion Mastery

– Conversion theory
– Google Tag Manager
– Advanced measurement

Optimization – Optimization Mindset

– Minimizing fake leads
– Guide to filing appeals

Practical conversion tracking using GTM