Ebook Optimizing Your Presence on ChatGPT

What will you receive?

A Strategic Perspective on
ChatGPT Search

Gain a clear understanding of how ChatGPT is impacting search behavior, traffic, and brand visibility opportunities.

Real-world data from over 1,000 prompts in Vietnam.

Leverage in-depth analysis from SEONGON to help businesses identify opportunities and risks based on real data, not assumptions.

How ChatGPT selects and recommends brands

Master the core elements that enable your website to be recognized, cited, and prioritized for recommendations by AI.

Action-oriented approach to avoid falling behind

Immediately implement the necessary strategies to maintain your brand’s position in the era of AI-driven search.

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ebook chatgpt optimization - tối ưu hiện diện thương hiệu trên chatgpt

Ebook Content

This is the first ebook of its kind in Vietnam released by SEONGON, designed to help businesses understand how ChatGPT is transforming search behavior, traffic patterns, and brand visibility opportunities.

Grounded in real-world data and expert analysis of thousands of prompts, the ebook outlines actionable steps businesses should implement immediately to boost their chances of being recommended by ChatGPT by 2026.

Page

Content section

Analysis report

Practical checklist

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Main content of the report

An overview of ChatGPT within the AI search trend

The impact of ChatGPT on marketing activities in Vietnam

Decoding how ChatGPT selects and suggests brands

Analysis of real-world research data from SEONGON

Finance – Banking
Tourism
Architecture – Interior Design – Construction Materials
Retail – Consumer Goods

4 pillars to boost brand presence on ChatGPT

Industry-specific optimization strategies

About the Author

Nguyen Van Phuc

Director of SEO & GEO

With nearly a decade of experience researching, understanding, and driving growth through search marketing, Phuc believes that “sustainable SEO does not begin with optimizing for algorithms, but rather with building a website foundation that is robust, sound, and valuable enough to earn the trust of Google, AI, and users alike.”
He holds a Master’s degree in Marketing and possesses over 10 years of experience researching and implementing SEO across diverse sectors, including Technology, Healthcare & Pharmaceuticals, Architecture & Construction, and Household Goods.
Has executed over 50 SEO projects for major enterprises and corporations, such as Bobby, KiotViet, VNPT, Viettel, Sakuko, Nutricare, Gentis, Shopdunk, Vietnam Airlines, and Mobifone.
Co-author of “S.E.O.NGON – Hiểu đúng, Làm đúng” (S.E.O.NGON – Understand Right, Do Right), a book commemorating SEONGON’s 10th anniversary.
Co-instructor for the Comprehensive SEO (PPP) course at SEONGON.
Instructor for the Google Analytics 4 course, covering configuration, setup, conversion tracking, and report generation via Data Studio.

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