Ebook: Capitalizing on the Trend of Advertising on AI Overviews and AI Mode

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An Overview of Ads in AI Search

Understand how AI Overviews and AI Mode are transforming the Google search experience, and identify the resulting new opportunities and challenges for advertising.

An advertising mechanism may appear in AIO & AI Mode

Understand how advertising will integrate into the new search landscape, where users not only type keywords but also ask questions, make comparisons, and reach decisions alongside AI.

Preparation guidelines for businesses and marketers

Identify the immediate preparations needed regarding data, campaigns, measurement, ad content, and Google Ads operational capabilities in the AI era.

A New Mindset for Performance Marketing

Elevate your advertising mindset from “optimizing ad placement” to “optimizing presence across the smart search journey,” transforming AI from a threat of replacement into a lever for growth.

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Ebook Content

The ebook “Staying Ahead of the Curve: Advertising on AI Overviews and AI Mode” was developed based on content from SEONGON’s MarketTalk 07 webinar. It aims to help Vietnamese businesses accurately understand the evolution of Google Ads as AI-powered search becomes an integral part of search behavior.

As users increasingly ask longer questions, conduct deeper contextual searches, and seek rapid, synthesized answers, Google advertising is entering a new competitive landscape. Businesses must go beyond simply appearing for the right keywords; they need to be prepared to appear in the right context, addressing the right needs at the right moment within the AI-assisted search journey.

A comprehensive overview of advertising in AI search

Guidance from SEONGON Google Ads experts

Hands-on experience in implementing Google Ads

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Main content of the report

The landscape of AI search and how AI Overviews and AI Mode are transforming user behaviors regarding searching, information consumption, and decision-making.

The impact of AI Search on Google Ads: from ad placement, competitive dynamics, and the query journey to how users interact with ads.

Advertising mechanisms may appear in AI Overviews and AI Mode, alongside changes that businesses need to monitor in the near future.

Opportunities and challenges for performance marketers as AI transforms how advertising campaigns are planned, optimized, and measured.

Key elements businesses need to prepare: data, tracking, creatives, landing pages, ad content, account structure, and a journey-based optimization mindset.

Actionable guidance for Vietnamese businesses to avoid falling behind as advertising within AIO and AI modes officially takes off.

About the Author

Nguyen Van Phuc

Director of SEO & GEO

With nearly a decade of experience researching, understanding, and driving growth through search marketing, Phuc believes that “sustainable SEO does not begin with optimizing for algorithms, but rather with building a website foundation that is robust, sound, and valuable enough to earn the trust of Google, AI, and users alike.”
He holds a Master’s degree in Marketing and possesses over 10 years of experience researching and implementing SEO across diverse sectors, including Technology, Healthcare & Pharmaceuticals, Architecture & Construction, and Household Goods.
Has executed over 50 SEO projects for major enterprises and corporations, such as Bobby, KiotViet, VNPT, Viettel, Sakuko, Nutricare, Gentis, Shopdunk, Vietnam Airlines, and Mobifone.
Co-author of “S.E.O.NGON – Hiểu đúng, Làm đúng” (S.E.O.NGON – Understand Right, Do Right), a book commemorating SEONGON’s 10th anniversary.
Co-instructor for the Comprehensive SEO (PPP) course at SEONGON.
Instructor for the Google Analytics 4 course, covering configuration, setup, conversion tracking, and report generation via Data Studio.

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