seongonTrang chủ -LP

AI-First is our new mindset.

Established in 2012, SEONGON is a leading search marketing growth partner for large-scale private enterprises and state-owned corporations in Vietnam.

Guided by an “AI-First” philosophy, SEONGON places AI at the core of its search marketing strategy and deploys the comprehensive AAA solution (Architectural – AI Adaptive – Abiding), enabling businesses to dominate search market share across AI platforms.

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14 years of research into SEO & Google Ads

14 years of steadfast commitment to sustainability

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Brand Story

Dominating the AI ​​search market with the AAA solution

In the AI ​​era, “being visible” has emerged as a new competitive advantage for businesses. As customer search journeys move beyond a few familiar touchpoints, companies require a comprehensive, consistent presence strategy that spans both traditional search engines and AI-driven platforms.
Anticipating this shift, SEONGON has developed a unified growth system—integrating SEO, AI Search Optimization, and Performance Marketing—to help businesses expand their Search Share and appear precisely where customers search, compare, and make decisions.
To achieve this, SEONGON adopts an “AI-First” mindset, placing AI at the core of its thinking, strategies, and Search Marketing solutions. Hundreds of specialized AI agents are deployed throughout the process—from market research, data analysis, and insight identification to strategy formulation, performance monitoring, and service quality enhancement.
With 14 years of experience partnering with over 2,500 clients, SEONGON understands that sustainable growth stems not from disjointed campaigns, but from practical, data-driven strategies aligned with business goals and executed responsibly.
This is why SEONGON embraces the positioning:
AI-First Search Marketing Growth Partner
A partner dedicated to driving business growth through search, centered on AI, grounded in data, and focused on delivering tangible business results for clients.

Global Agency Awards 2026

Finalist

Best SEO Campaign

Chứng nhận Google Partner Premier - 2012

MMA Smarties Vietnam 2025 Finalist - Innovative Use of AI in Advertising

Google Agency Excellence Awards 2024 Finalist - App Growth

MMA Smarties Vietnam 2025

Finalist

Innovative Use of AI in Advertising

Global Agency Awards 2026 Finalist - Best SEO Campaign

Google Agency Excellence Awards 2024 Finalist - App growth

Google Agency Excellence Awards 2024 Winner - Measurement Solutions

Google Agency Excellence Awards 2024

Winner

Measurement Solutions

Google Agency Excellence Awards 2024 Finalist - App Growth

Google Agency Excellence Awards 2024 Finalist - Online Sales

Google Agency Excellence Awards 2024 Finalist - Measurement Solutions

Google Agency Excellence Awards 2024

Finalist

App Growth

Google Agency Excellence Awards 2024 Winner - Measurement Solutions

Google Agency Excellence Awards 2024 Finalist - Measurement Solutions

Google Agency Excellence Awards 2024 Finalist - App Growth

Google Agency Excellence Awards 2024

Finalist

Online Sales

MMA Smarties Vietnam 2025 Finalist - Innovative Use of AI in Advertising

Global Agency Awards 2026 Finalist - Best SEO Campaign

Google Agency Excellence Awards 2024 Winner - Measurement Solutions

Google Agency Excellence Awards 2024

Finalist

Measurement Solutions

Premier Partner Awards 2023 Winner - Workplace Excellence

Chứng nhận Google Partner 2012

Google Agency Excellence Awards 2024 Finalist - Online Sales

Premier Partner Awards 2023

Winner

Workplace Excellence

Global Agency Awards 2026 Finalist - Best SEO Campaign

Google Agency Excellence Awards 2024 Finalist - Online Sales

Premier Partner Awards 2023 Winner - Workplace Excellence

Google Premier Partner – 2012

Chứng nhận Premier Partner

Google Agency Excellence Awards 2024 Finalist - Online Sales

Google Agency Excellence Awards 2024 Finalist - Measurement Solutions

Google Agency Excellence Awards 2024 Finalist - App Growth

Mission, Core Values

Faith

Faith

We believe there is great happiness in growing personally every day and gaining recognition from others. Growth should not be solely for oneself but also for the benefit of others—including family, friends, colleagues, the community, and customers. Only in this way can we lead a truly meaningful life.

Mission

Mission

Therefore, SEONGON strives to create an environment where everyone takes pride in themselves and in SEONGON, by delivering sustainable value to colleagues, clients, and the community.

Business Philosophy

Business Philosophy

What drives SEONGON’s growth is the trust of its clients and partners. When others place their faith in the people at SEONGON, the team works with the same dedication and commitment as if the task were for themselves.
This client trust inspires SEONGON to constantly evolve and move forward, learning valuable lessons every day to deliver even greater value to its clients.

Core values

Core values

  • Committed to the profession
  • Refraining from wrongdoing
  • Working with heart
  • Willing to share

Executive Management Team

Mai Xuan Dat

Founder & Chairman

Luu Trong Hieu

Chief Executive Officer

Ngo Phuong Thao

Sales & Marketing Director

Nguyen Van Phuc

SEO Operations Director

Nguyen Thi Ngoc Linh

HR & Administration Manager

Nguyen Thi Thu Hien

Chief Accountant

Continuously delivering
value to THE TEAM

Learn from experts to become an expert.

SEONGON assigns experts to ensure the best possible outcome for every project. At the same time, the knowledge and experience gained from these projects help cultivate the next generation of experts.

SEONGON experts are defined by a combination of three key elements.

Taking the profession seriously

- Demonstrate a receptive attitude, proactively learn, and continuously hone knowledge to gain deep expertise in the chosen profession
- Always take the initiative to find solutions (willing to act, learn from mistakes, and take responsibility)
- Work hard, give one's best, see tasks through to completion, and maintain meticulousness; do not accept superficiality in work
- Constantly strive for improvement and excellence in performance
- Commit to a long-term career path (at least 3 years)

Working wholeheartedly

Work with genuine dedication and professional integrity. Always consider the interests and benefits of clients, colleagues, and the company when performing tasks. Go beyond the constraints of rules, regulations, or job descriptions. Strive to the best of one's ability to create sustainable value.

Ready to shareReady to share

Willingness to share knowledge and experience without compromising personal or organizational interests - With colleagues: Willing to share useful knowledge and experience when asked
- With clients: Proactively share useful information to help clients achieve sustainable growth
- Periodically synthesize and share validated knowledge and experience with colleagues and the community

Do no evil

We believe that sustainable development can only be built upon a foundation of integrity. Every action, decision, and solution must ensure no harm comes to the long-term interests of the three parties involved: customers, users, and the company.

POSITIVE CUSTOMER FEEDBACK

We go beyond simply optimizing campaigns; we also optimize the partnership journey, ensuring every client consistently experiences our dedication and genuine partnership.

The SEONGON team is very enthusiastic and proactive in addressing emerging issues, handling them decisively to ensure the company’s KPIs and business performance are met. SEONGON is also very proactive in updating AI for SEO projects, so I feel confident collaborating with them.

Mr. Nguyen Hong Quan
CMO VNPAY

SEONGON adheres closely to its goals, proactively and promptly adjusting its plan to achieve results. It takes the initiative in communicating and explaining risks and proposing solutions, demonstrating respect for its commitments and partners. Reports are updated regularly, clearly, and in detail.

Mr. Duy Manh
Marketing Manager

SEONGON is a highly professional agency with excellent channel knowledge, ranking among the top agencies. Many thanks to the SEONGON team for successfully executing the campaigns and for sharing their in-depth, useful knowledge about advertising and SEO with the bank’s team.

Ms. Nguyen Hanh
Head of Communications Department, LPBank

Partnering with SEONGON simplifies the registration process for users worldwide by utilizing their preferred payment methods. This is a significant step in expanding cryptocurrency accessibility globally.

Ms. Ngoc Chi
Head of Electronic Branding - Phenikaa Branding Department