[MarketTalk 06] ChatGPT Otimization

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19:45 – 21:30 | Thursday, May 14
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Format: Webinar
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Reasons not to miss out

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SEONGON x SEMRUSH

For the first time in Vietnam, SEONGON partners with SEMRUSH—a world-leading marketing SaaS platform—to provide in-depth analysis based on real-world data and decode how AI is impacting the entire marketing funnel.

2.000+ prompt

Beyond helping businesses and marketers grasp the new landscape of AI search, the event decodes how brands are recognized, mentioned, cited, and recommended by AI—drawing on research involving over 2,000 cross-industry prompts, real-world implementation case studies from SEONGON, and data analyzed from more than 3,000 websites.

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AI Search

From there, the program outlines the mindset, methodologies, and implementation roadmap for GEO tailored to the context of Vietnamese enterprises, empowering marketers and C-level executives to not only keep pace with emerging trends but also proactively drive growth strategies in the era of AI Search.

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Cut through the ambiguity surrounding AI Search with real-world data from Semrush—the world’s leading marketing data platform

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Understanding shifts in consumer behavior in the AI ​​era: from searching, comparing, and verifying brands to making purchasing decisions.

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Deciphering AI search mechanisms and how brands are understood, mentioned, cited, and recommended by AI, based on a study of over 3,000 websites across various sectors in Vietnam.

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Understand the mindset of applying Semrush to track, analyze, and optimize brand presence on ChatGPT, Google AI Overviews, and AI search platforms.

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Leverage the GEO solution suite—tailored to the Vietnamese business and market landscape—to assess your current status, optimize your presence, and build a competitive advantage in AI search.

Nội dung chương trình

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19h45 - 19h55
Program Introduction
19h55 - 20h10
Part 1
Market Landscape & Shifts in User Behavior in the AI ​​Search Era
20h10 - 20h25
Part 2
How to use Semrush to measure signals and optimize AI visibility
20h25 - 20h55
Part 3
Decoding the Mechanics & AI Search Optimization Strategies: Real-World GEO Optimization Results – A SEONGON Case Study
20h55 - 21h00
Part 4
Introducing GEO Audit and GEO Enterprise – The suite of solutions dominating AI Search
21h00 - 21h15
Q&A and Mini game

EVENT TICKET INFORMATION

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Taylor Phạm
Business Development Manager
SEONGON
  • 10 years of experience in Digital Marketing
  • Directly consulted on and implemented SEO strategies for major corporations such as Viettel, BIDV, and Eurowindow
  • Moderator for the Google AI Overviews event
  • Speaker at Google Marketing events
  • Teaching Assistant at SAGE Brand Communications Academy
diễn giả (1)
Phong Đặng
Google Maps Specialist
CLOUD ACE
  • 10 years of experience in Digital Marketing
  • Directly consulted on and implemented SEO strategies for major corporations such as Viettel, BIDV, and Eurowindow
  • Moderator for the Google AI Overviews event
  • Speaker at Google Marketing events
  • Teaching Assistant at SAGE Brand Communications Academy
diễn giả (2)
Oanh Nguyễn
Digital Marketing Manager
VUA NỆM
  • 10 years of experience in Digital Marketing
  • Directly consulted on and implemented SEO strategies for major corporations such as Viettel, BIDV, and Eurowindow
  • Moderator for the Google AI Overviews event
  • Speaker at Google Marketing events
  • Teaching Assistant at SAGE Brand Communications Academy

Invited guests

CHƯƠNG TRÌNH PHÙ HỢP VỚI AI

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CMO, CEO, Founder

Strategic leadership teams need to grasp the shifts in AI search to make sound decisions regarding budgets, resources, and growth trajectories, ensuring their brands do not fall behind in this new search landscape.

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Marketing Manager

The management team responsible for marketing planning needs to understand how AI search impacts the funnel, traffic, leads, and the customer decision-making journey in order to adjust strategies in a timely manner.

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SEO Manager/Leader, Content Manager

The SEO and Content teams need to stay updated on how the brand is understood, mentioned, cited, and recommended by AI, thereby shifting their mindset from traditional SEO to GEO.

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Digital Marketer, In-house Marketing Team

Personnel directly involved in implementation need to upgrade their mindset and capabilities—not only to optimize traffic, leads, and conversions but also to help build a brand presence on ChatGPT, Google AI Overviews, and AI search platforms.

EVENT TICKET INFORMATION

STANDARD TICKET
Free
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VIP TICKET
399k
299k/ ticket
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Priority access for Q&A with the panel of speakers at the event
Self-service Google Maps listing checklist.
Receive slides and the video recording after the program
Receive direct support from SEONGON for a comprehensive map audit
Receive an exclusive gift set from Google

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    IMPORTANT NOTICE FROM THE ORGANIZERS
    • Immediately after successfully registering, please click the link to join the event’s private Zalo group. This is the only channel the organizers will use to send the post-event materials.
    • You will receive a registration confirmation email within one business day. Please check your inbox carefully (including the Spam and Promotions folders).
    • When the event takes place, the organizers will share the access link in the Zalo group. Please keep an eye on notifications so you do not miss it.
    • For any inquiries regarding event participation, please contact the SEONGON Zalo OA at: https://zalo.me/seongon

    FREQUENTLY ASKED QUESTIONS

    1. Is there a fee to attend this event?
    2. Will I receive materials after the event, and how will I receive them?
    3. How is my registration information kept secure?

    SEONGON & SEMRUSH
    Co-organizers of the GEO Solution webinar

    Combining global marketing data, AI search research, and practical implementation experience for Vietnamese businesses.

    Google AI Marketing Agency

    Established in 2012, SEONGON is a leading Google AI marketing agency in Vietnam with extensive experience serving major enterprises such as Vietnam Airlines, Sun Group, Viettel Telecom, Traphaco, VNPAY, AEON Mall, MoMo, Doji, and Vicostone. The company provides data- and AI-driven marketing solutions-including SEO AI Max, GEO, Digital Ads, and Total Business Maps-as well as Google marketing training services.

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    Practical experience with Vietnamese enterprises
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    SEO, Ads & GEO Specialist
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    Implementation mindset focused on business performance
    Global Marketing SaaS Platform

    SEMRUSH is the world’s leading SaaS platform for digital marketing, providing data, tools, and in-depth analytics that help marketers understand search behavior and market trends.

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    Global-scale marketing data
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    In-depth analysis for AI Search & SEO
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    A tool trusted by marketers worldwide