Mai Xuan Dat

Mai Xuan Dat is a prominent Vietnamese expert in corporate management, with particular expertise in Objectives and Key Results (OKRs), and the Founder of SEONGON.

With nearly 20 years of experience in strategic marketing consulting, he pioneered a business-results-driven marketing approach at SEONGON. He has also played a central role in building a culture of continuous learning, innovation, and commitment to delivering tangible value.

After years of advising businesses and implementing marketing strategies, he expanded his research and professional focus into corporate management, operational system development, and team building. His philosophy is that while marketing drives business growth, effective management and a strong organizational culture are what enable companies to achieve long-term, sustainable development.

He is the author of several books, including:

• OKRs – Understanding Them Right, Implementing Them Right
• Organizations and Crowds
• The Team Captain
• The Warrior

He is the Founder of Hoc Lam Sep, a learning community dedicated to helping business leaders develop the capabilities and mindset needed to become happier and more effective leaders.

He is also the Founder of JoyClub, an alliance of mature businesses and a community where entrepreneurs connect, learn from one another, share practical experience, and pursue sustainable growth together.

As a speaker, lecturer, and advisor, he has supported thousands of CEOs, managers, and businesses in the areas of Digital Marketing, corporate management, OKRs, and the application of artificial intelligence in business operations.