1. Boosting rankings for internal project SEO “hotkeys”

– Research, categorize, and build keyword maps for SEO service keyword groups (“hotkeys”).
– Develop strategies, content, and internal linking structures for each hotkey.
– Optimize service landing pages based on search intent categories (brand, non-brand, and “money” keywords).
– Periodically monitor hotkey rankings and propose improvements in response to fluctuations.

2. Driving overall traffic to seongon.com and measuring performance via leads and traffic

– Develop and execute SEO traffic strategies aligned with the B2B customer journey.

– Analyze GA4 data, including sessions, engagement rates, events, and conversions.

– Analyze the traffic funnel (TOFU – MOFU – BOFU) and classify MQLs (Marketing Qualified Leads).

– Implement CRO (Conversion Rate Optimization) on high-traffic pages to boost conversion rates.

– Report progress periodically based on traffic and lead KPIs.

3. Managing and optimizing the off-page booking process

– Establish and update quality assessment criteria for off-page websites (Guest Posts, PR, news site links, etc.).

– Standardize the list of off-page websites according to specific objectives.

– Propose improvements to off-page strategies to maximize long-term effectiveness for SEONGON’s projects and SEO products.

1. Professional Knowledge:
– Deep understanding of modern SEO, including:
+ SEO for Google Search (organic, AI Overviews, Search Generative Experience)
+ Semantic SEO, Entity-based SEO, and Search Intent
+ The impact of AI, social media, and user behavior on search trends
– Thorough understanding of how Google and search platforms evaluate website quality, specifically:
+ E-E-A-T / Helpful Content
+ Off-page signals and spam risks

2. Tools:
– Proficiency in SEO and analytics tools: Google Search Console, Google Analytics / GA4
– Keyword and backlink research tools (Ahrefs, SEMrush, or equivalent)
– Ability to leverage AI and analytical tools to research trends and insights
– Data visualization using Looker Studio

3. Mindset & Knowledge:

– Solid understanding of Search Intent across different funnel stages (Information, Investigation, Transaction)

– Conversion-led SEO mindset (SEO that drives revenue, not just traffic)

1. Salary & Bonuses:

• Base salary: 20 – 40 million VND/month (commensurate with ability).
• Monthly performance-based bonuses.
• Periodic salary reviews based on performance.

2. Training:

• Engage in advanced SEO work; experiment with and build frameworks and guidelines applied to large-scale, real-world projects.
• Opportunities for career advancement to SEO Strategist or SEO Lead roles.
• Participation in professional development and advanced training courses.

3. Benefits:

• Full statutory social, health, and unemployment insurance coverage.
• Bonuses for holidays, Tet, birthdays, etc.
• Statutory annual leave and public holidays; flexible leave policy when needed.
• Support for learning costs, materials, and work-related tools.
• Open work environment that respects professional expertise; regular internal activities and team-building events.

Work location: Lixil Building, No. 46 Bich Cau, Quoc Tu Giam Ward, Dong Da District, Hanoi.

Working hours: Monday to Friday: 8:30 AM – 5:30 PM.

• Please send your CV (including a portrait photo) to tuyendung@seongon.com with the subject line: “Position Applied For – Full Name”
• Contact: Ms. Pham Phuong – HR Department: 036.793.1991