Southeast Asia Commercial Joint Stock Bank (SeABank) was established in 1994 and is one of the major commercial joint stock banks in Vietnam, providing a diverse range of financial products and services for individual and corporate customers.

Over more than 30 years of development, SeABank has continuously expanded its scale of operations, accelerated digital transformation, and enhanced customer experiences through a comprehensive ecosystem of financial services. The bank’s prominent products include card and payment services, savings, loans, along with a modern digital banking platform to meet the increasingly diverse needs of the market.

Those efforts have helped SeABank make its mark with numerous prestigious awards and titles, such as: the First-Class Labor Order awarded by the State President, the Emulation Flag for comprehensively and excellently completing tasks awarded by the Prime Minister, Vietnam National Brand (2024), Top 500 Largest Enterprises in Vietnam (2010 – 2025), Top 1000 World Banks (2022 – 2025), and the title of World’s Best Bank in 2024 voted by Forbes.

In the context of changing search behaviors under the impact of AI, SeABank collaborated with SEONGON to organize an internal training program themed “Practical Content SEO Training.”

The training session focused on core, highly applicable content, including:

• Mindset for building Content SEO and how to understand users’ Search Intent.

• Guidelines on deploying optimized Content SEO for AI Search, catering to new search trends on AI platforms and search engines.

• Applying AI to the content production workflow to help improve performance and quality.

The training content was designed with many practical examples closely tied to the banking sector, making it easier for the SeABank team to relate and apply the knowledge to their daily work.

It is hoped that the insights shared by SEONGON will help the SeABank team enhance their content production capacity and adapt effectively to the shift toward AI Search, thereby increasing customer reach and further driving the digital transformation journey in the next phase of development.