{"id":15652,"date":"2026-06-23T08:59:37","date_gmt":"2026-06-23T01:59:37","guid":{"rendered":"https:\/\/seongon.com\/du-an\/chua-phan-loai\/doanh-nghiep-nganh-du-lich-khang-dinh-vi-the-dan-dau-voi-917-tu-khoa-thuong-hieu-top-5-4"},"modified":"2026-07-08T12:25:12","modified_gmt":"2026-07-08T05:25:12","slug":"doanh-nghiep-nganh-du-lich-khang-dinh-vi-the-dan-dau-voi-917-tu-khoa-thuong-hieu-top-5-4","status":"publish","type":"project","link":"https:\/\/seongon.com\/en\/decumar-sustainable-growth-through-seo-in-the-pharmaceutical-industry","title":{"rendered":"Decumar \u2013 Sustainable growth through SEO in the pharmaceutical industry"},"content":{"rendered":"<h2>Strategies &amp; Solutions<\/h2>\n<h3 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"86zlty\" data-start=\"674\" data-end=\"723\">1. Re-optimizing Website Foundation to SEO Standards<\/h3>\n<p data-start=\"725\" data-end=\"1076\">SEONGON conducted a review and optimized critical technical elements on the Decumar website, including heading structures, URLs, the robots.txt file, meta tags, and mobile user experience. This foundational step enables Google to crawl data more effectively while improving the ranking capabilities of key keyword groups.<\/p>\n<p data-start=\"1078\" data-end=\"1105\">This solution helps Decumar:<\/p>\n<ul data-start=\"1107\" data-end=\"1284\">\n<li data-section-id=\"1rwrnwl\" data-start=\"1107\" data-end=\"1159\">Reinforce the technical SEO foundation for the entire website.<\/li>\n<li data-section-id=\"9v16f4\" data-start=\"1160\" data-end=\"1226\">Minimize bottlenecks affecting indexing and ranking capabilities.<\/li>\n<li data-section-id=\"18eyq5z\" data-start=\"1227\" data-end=\"1284\">Improve user experience, particularly on mobile devices.<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/seongon.com\/wp-content\/uploads\/2024\/09\/decumar-va-bai-toan-danh-cho-cac-chuyen-gia-seongon.jpg\" alt=\"Decumar and the problem for SEONGON experts\" \/><\/li>\n<\/ul>\n<h3 data-section-id=\"183v5iy\" data-start=\"1286\" data-end=\"1342\">2. Enhancing Content Authority According to E-A-T Standards<\/h3>\n<p data-start=\"1344\" data-end=\"1657\">Given the specific nature of the dermo-cosmetics industry, content must clearly demonstrate expertise, trustworthiness, and factual basis. SEONGON built expert profiles within the content, developed social media systems for these experts, and added backlinks from authoritative sources to boost website credibility.<\/p>\n<p data-start=\"1659\" data-end=\"1686\">This solution helps Decumar:<\/p>\n<ul data-start=\"1688\" data-end=\"1870\">\n<li data-section-id=\"phhero\" data-start=\"1688\" data-end=\"1751\">Increase user trust in skincare consultancy content.<\/li>\n<li data-section-id=\"1a2vs9i\" data-start=\"1752\" data-end=\"1799\">Strengthen expertise signals in the eyes of Google.<\/li>\n<li data-section-id=\"1r5o37l\" data-start=\"1800\" data-end=\"1870\">Build a reliable brand image across the search environment.<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/seongon.com\/wp-content\/uploads\/2024\/09\/toi-uu-website-chuan-tao-nen-mong-vung-chac-cho-du-an.jpg\" alt=\"Standard website optimization - creating a solid \u201cfoundation\u201d for the project\" \/><\/li>\n<\/ul>\n<h3 data-section-id=\"1umsnpc\" data-start=\"1872\" data-end=\"1929\">3. Implementing Holistic SEO Based on the Customer Journey<\/h3>\n<p data-start=\"1931\" data-end=\"2155\">Instead of focusing solely on a single group of commercial keywords, SEONGON expanded the SEO strategy across the entire user search journey: from skin problem awareness, solution research, and product comparison to the final purchasing decision.<\/p>\n<p data-start=\"2157\" data-end=\"2402\">SEONGON deployed hundreds of keywords, including branded terms, product keywords, and informational search queries, while producing hundreds of SEO-standard articles to expand Decumar&#8217;s search coverage.<\/p>\n<p data-start=\"2404\" data-end=\"2431\">This solution helps Decumar:<\/p>\n<ul data-start=\"2433\" data-end=\"2567\">\n<li data-section-id=\"rtac2k\" data-start=\"2433\" data-end=\"2483\">Reach customers at multiple different stages.<\/li>\n<li data-section-id=\"tceqbq\" data-start=\"2484\" data-end=\"2524\">Drive sustainable organic traffic growth.<\/li>\n<li data-section-id=\"dx7frw\" data-start=\"2525\" data-end=\"2567\">Increase brand footprint on Google.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/seongon.com\/wp-content\/uploads\/2024\/09\/ket-qua-an-tuong-doi-ngu-seongon-da-dat-duoc-trong-du-an.jpg\" alt=\"Impressive results the SEONGON team achieved in the project\" \/><\/p>\n<h3 data-section-id=\"itj6lr\" data-start=\"2569\" data-end=\"2613\">4. Building a Quality Backlink System<\/h3>\n<p data-start=\"2615\" data-end=\"2808\">SEONGON developed a detailed keyword list, executed PR articles, and placed backlinks on high-authority news outlets and forums to increase domain authority for the Decumar website.<\/p>\n<p data-start=\"2810\" data-end=\"2837\">This solution helps Decumar:<\/p>\n<ul data-start=\"2839\" data-end=\"3012\">\n<li data-section-id=\"10r7oa7\" data-start=\"2839\" data-end=\"2870\">Reinforce domain authority.<\/li>\n<li data-section-id=\"1ndu39l\" data-start=\"2871\" data-end=\"2934\">Create external signals to support the ranking growth process.<\/li>\n<li data-section-id=\"je9paw\" data-start=\"2935\" data-end=\"3012\">Enhance competitiveness against strong rivals in the dermo-cosmetics industry.<\/li>\n<\/ul>\n<h3 data-section-id=\"1cjjwd3\" data-start=\"3014\" data-end=\"3060\">5. Conversion Optimization and Performance Measurement<\/h3>\n<p data-start=\"3062\" data-end=\"3246\">Moving beyond just increasing traffic, SEONGON optimized the CTA system within articles and configured Google Analytics to measure the effectiveness of each content piece.<\/p>\n<p data-start=\"3248\" data-end=\"3275\">This solution helps Decumar:<\/p>\n<ul data-start=\"3277\" data-end=\"3465\">\n<li data-section-id=\"rxmnof\" data-start=\"3277\" data-end=\"3348\">Navigate users more clearly toward points of sale and purchasing actions.<\/li>\n<li data-section-id=\"1wepas8\" data-start=\"3349\" data-end=\"3407\">Accurately measure SEO performance by content group.<\/li>\n<li data-section-id=\"1yhvu4q\" data-start=\"3408\" data-end=\"3465\">Turn organic traffic into tangible business value.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Strategies &amp; Solutions 1. Re-optimizing Website Foundation to SEO Standards SEONGON conducted a review and optimized critical technical elements on the Decumar website, including heading structures, URLs, the robots.txt file, meta tags, and mobile user experience. This foundational step enables Google to crawl data more effectively while improving the ranking capabilities of key keyword groups. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15631,"comment_status":"open","ping_status":"closed","template":"","project_category":[116],"project_service":[120],"class_list":["post-15652","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-project","project_service-seo-aimax"],"acf":[],"_links":{"self":[{"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/project\/15652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/comments?post=15652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/media\/15631"}],"wp:attachment":[{"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/media?parent=15652"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/project_category?post=15652"},{"taxonomy":"project_service","embeddable":true,"href":"https:\/\/seongon.com\/en\/wp-json\/wp\/v2\/project_service?post=15652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}